AVANT-GARDE FASHION HOUSE
Maison Margiela
Personality & Brand
Long read
Mysterious
Designer
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He was not photographed, did not give interviews, did not bow at the end of the show, did not put his name on the clothing label
I always tried to remain anonymous in everything
When they decided to shoot a portrait of Martin Margiela for American Vogue, the whole team of the brand was in the photo — and an empty chair for its head
WHAT HE DOES — HIS PRODUCT, HIS THINGS — IS MORE IMPORTANT THAN HIS PERSON
For such an emphatic desire to remain literally behind the scenes, Margela had a very simple reason
White color
Everything in Maison Margiela stores is white. The floor, walls, chairs, and chests of drawers are painted white, and the chandeliers are covered with gauze. Brand employees always wear white coats
LATER, THIS FORCED MEASURE TO PAINT EVERYTHING WHITE TOOK ROOT, MOVED TO THE LEVEL OF THE IDEA AND BECAME ONE OF THE SYMBOLS OF THE BRAND
At the start, the brand had no money for almost anything. Props were searched for at flea markets, and in order to somehow link together the mismatched finds, they were painted with the cheapest paint-white
Have to pull the white color has a pragmatic background
Vintage and
He loved to change things from flea markets, his early collections consisted almost half of converted old clothes
I DRAW, DO SCULPTURE, AND EXPRESS MYSELF CREATIVELY IN EVERY POSSIBLE WAY. I LIKE TO SPEND TIME ALONE. WHEN THERE'S NO ONE AROUND, I JUST DO WHAT I LIKE
The designer rewrote ready-made items, turned jackets inside out, sewed skirts from trousers and trousers from shirts, made a dress for the red carpet from the lining of the dress for the red carpet
Have to pull the white color has a pragmatic background
decons
truction
Closed face and
THE PUBLIC SHOULD LOOK AT THE CLOTHES, NOT AT THOSE WHO DISPLAY THEM
tags without a logo
As Margiela was "dehumanized" themselves in the process of creating clothes, as he did with the models on the runway
Moreover, literally: the faces were covered with solid masks, covered with hair, painted with black paint, creating an analog of the black rectangle that hides the eyes in court photos
But there are rows of numbers, one of which is circled and corresponds to the product line. 0 is the Artisanal couture line, 1 and 4 are two designations for different parts of the women's line, 8 are glasses, 12 are jewelry, and 22 are shoes
Today, the label of Maison Margiela items is no longer pure white, although it still does not have the brand name on it
0
1
2
3
4
5
6
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8
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10
11
12
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15
16
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21
22
23
Maison Martin Margiela
Hover over the number, if it indicates a clothing line, you will see
The end of career
I FELT THAT I COULDN'T HANDLE THE GROWING PRESSURE AND EXCESSIVE DEMANDS OF TRADING. IN ADDITION, I REGRETTED THE OVERDOSE OF INFORMATION THAT CAME FROM SOCIAL NETWORKS — THEY DESTROYED THE JOY OF WAITING [FOR A FASHION COLLECTION] AND THE EFFECT OF SURPRISE, WHICH WERE SO FUNDAMENTALLY IMPORTANT TO ME
Martin Margela did not like publicity so much that even the public found out about his departure from the team of his own brand almost a year later, or even more
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